‘The equipment in the house is just a small part of keeping chickens. You are a far more important factor than you think.’   Not all poultry farmers maximise the full potential of their birds. This applies equally to laying h... More

‘Laying hens are not egg laying machines. Proper care requires knowledge of the animal and the capability to use this in practice. For optimal results.’ Not all poultry farmers maximise the full potential of their birds. Both ... More

In addition to the Poultry Signals book, the Poultry Signals poster is available. The Poultry Signals book and Poultry Signals poster are a perfect combination of a more in-depth practical information with a daily visible manag... More

‘Laying hens are not egg laying machines. Proper care requires knowledge of the animal and the capability to use this in practice. For optimal results.’Not all poultry farmers maximise the full potential of their birds. Both ke... More

’Quality meat starts with a broiler of superb quality. Throughout the process, the focus should stay on quality in every step, right up to the plate of the consumer.’   On a global scale, poultry meat is the most important an... More

‘Keeping broilers is like a Formula 1 race: there’s no time for mistakes.’   Broilers are fast growing animals that need constant care. There is no time for correcting mistakes. And when something goes wrong, it can often be ... More

Chickens are surely the most important and widespread birds on earth. They are of great importance to the world food supply, but also to the ordinary poultry fanciers. The poultry industry and everything related to that take an... More

On a global scale, turkey production volumes are relatively stable. Efficiency improvement is the main challenge for every turkey farmer. This starts with reducing unnecessary losses. One dead turkey is a relatively high cost f... More